{"id":3346,"date":"2023-01-02T20:51:22","date_gmt":"2023-01-02T11:51:22","guid":{"rendered":"https:\/\/vis-produce.com\/media\/?p=3346"},"modified":"2026-06-04T11:09:07","modified_gmt":"2026-06-04T02:09:07","slug":"brand_concept","status":"publish","type":"post","link":"https:\/\/vis-produce.com\/media\/brand_concept\/","title":{"rendered":"\u9078\u3070\u308c\u308b\u4f01\u696d\u306b\u306a\u308b\u305f\u3081\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u300d\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"<h2>\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u300c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u8a00\u8a9e\u5316\u3057\u305f\u3082\u306e\u300d<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3348\" src=\"https:\/\/vis-produce.com\/media\/wp-content\/uploads\/2023\/01\/shutterstock_408117394.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_408117394.jpg 1000w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_408117394-300x200.jpg 300w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_408117394-768x512.jpg 768w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_408117394-980x654.jpg 980w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p><p><span style=\"color: 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3351\" src=\"https:\/\/vis-produce.com\/media\/wp-content\/uploads\/2023\/01\/shutterstock_390454498.jpg\" alt=\"\" width=\"1000\" height=\"517\" srcset=\"https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_390454498.jpg 1000w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_390454498-300x155.jpg 300w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_390454498-768x397.jpg 768w, https:\/\/d2tttxmnwfoetj.cloudfront.net\/media\/wp-content\/uploads\/2023\/01\/shutterstock_390454498-980x507.jpg 980w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p><p>\u9b45\u529b\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u5b9a\u3059\u308b\u65b9\u6cd5\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><h3>STEP1.\u793e\u5185\u306e\u610f\u601d\u3092\u660e\u78ba\u5316\u3059\u308b<\/h3><p>\u307e\u305a\u306f\u81ea\u793e\u306e\u4fa1\u5024\u89b3\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u793e\u5185\u8abf\u67fb\u306b\u3088\u308b\u81ea\u5df1\u8a55\u4fa1\u3092\u884c\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u7af6\u5408\u5206\u6790\u306e\u524d\u306b\u793e\u54e1\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u3042\u308a\u65b9\u306b\u307e\u305a\u82af\u3092\u901a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p>\u793e\u5185\u8abf\u67fb\u3067\u306f\u300c\u6700\u7d42\u7684\u306b\u81ea\u793e\u3092\u9078\u3093\u3060\u7406\u7531\u300d\u3084\u300c\u3069\u306e\u90e8\u5206\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u306a\u3069\u3092\u4e01\u5be7\u306b\u805e\u304d\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u8868\u9762\u7684\u306b\u306f\u628a\u63e1\u3067\u304d\u306a\u3044\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p><h3>STEP2.\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u6574\u7406\u3059\u308b<\/h3><p>\u81ea\u793e\u72ec\u81ea\u306e\u4fa1\u5024\u89b3\u3092\u5ba2\u89b3\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u3001<span style=\"color: #ff0000;\">\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u5f37\u307f\u3001\u5f31\u307f\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p><p>\u6709\u52b9\u306a\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p><p>\u30fb3C\u5206\u6790\uff1a\u81ea\u793e\u30fb\u7af6\u5408\u30fb\u9867\u5ba2\u306e\u72b6\u6cc1\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/p><p>\u30fbSWOT\u5206\u6790\uff1a\u81ea\u793e\u4e8b\u696d\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u5f37\u307f\u30fb\u5f31\u307f\u30fb\u6a5f\u4f1a\u30fb\u8105\u5a01\u306e4\u9805\u76ee\u3067\u5206\u6790\u3059\u308b\u624b\u6cd5<\/p><p>\u30fbPEST\u5206\u6790\uff1a\u5916\u90e8\u74b0\u5883\u304c\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u306e4\u3064\u306e\u8981\u56e0\u304b\u3089\u5206\u6790\u3059\u308b\u624b\u6cd5<\/p><p>\u7af6\u5408\u8abf\u67fb\u3082\u540c\u69d8\u306b\u5b9f\u65bd\u3059\u308b\u3068\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u304c\u3088\u308a\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><h3>STEP3.\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/h3><p>\u6b21\u306b\u3001\u5177\u4f53\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a00\u8a9e\u5316\u3057\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u5e74<strong>\u9f62\u30fb\u6027\u5225\u30fb\u8da3\u5473\u30fb\u5bb6\u65cf\u69cb\u6210\u30fb\u8077\u696d\u30fb\u5e74\u53ce\u30fb\u4fa1\u5024\u89b3\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3001\u5185\u9762\u306e\u8981\u7d20\u3082\u542b\u3081\u3066\u8a73\u7d30\u306b\u8003\u3048\u307e\u3059\u3002<\/strong><\/p><p>\u4e16\u306e\u4e2d\u306b\u306f\u3042\u3089\u3086\u308b\u4fa1\u5024\u89b3\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u4e07\u4eba\u53d7\u3051\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u3064\u304f\u308b\u306e\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u72ec\u81ea\u6027\u304c\u640d\u306a\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u9577\u304f\u611b\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u3078\u6210\u9577\u3055\u305b\u308b\u306b\u306f\u3001\u81ea\u793e\u304c\u4fa1\u5024\u3092\u5c4a\u3051\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u4eba\u306b\u5c4a\u304f\u4fa1\u5024\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p><h3>STEP4.\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3><p>\u8a2d\u5b9a\u3057\u305f\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p><p><span style=\"color: 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